All developers dream about creating the game they always wanted to do. In terms of marketing purposes, that’s a mistake. It’s very important to do exhaustive market research about the kind of game we are developing and its competitors. Find those similar games, look at their number of installs, and try to find sales data, if possible.
Make a list of their principal functionalities and choose which ones will you add to your project to stand out among the rest. Find your niche to rank and picture your competitors before starting, which will also be useful to determine your project’s budget. Bring in analytics and attribution SDKs and think about monetization through ads. Nowadays, it’s very rare to find games for a fee on Google Play Store, which makes us use a freemium model. Develop a good metagame and know your update plan beforehand.
A game with a well-defined audience, better functionalities than the ones your competitors offer and an intelligent market positioning is everything your project needs to stand out.
If you have other games on the market, it’s important to use android promotion in your new game to impact users that you already have. android app promotion is a free and effective way to promote your game. Alternatively, you can talk to other developers to exchange users; there are several developers’ associations all around the globe.
